The History of Purpose: Why it Matters to PR.
This post originally appeared on Edelman.com on April 26, 2013. From philanthropic activities to today’s…
Tag Archives: Purpose
Celebrating 10 Years of Cause Programs.
2013 marks the 10th anniversaries of not one, but three, corporate signature programs that I…
Investing in Women Over 40 –It’s a Good Idea.
While significant attention has been focused recently on the lack of female leaders and the…
Shared Value at Work in India.
This post was originally published on March 19, 2013 on The Downward Daal Project, a…
Carol Cone to deliver keynote at Cause Conference 2013.
If you're lucky enough to be out in sunny southern California this week, don't miss…
The role of purposeful brand positioning in communications efforts.
One of the most pressing challenges facing brands today undoubtedly lies in synchronizing purpose, values,…
Principle Three: Using your brand meaning to rally internal ambassadors.
This post marks the third in this year’s series of spotlights on key take-aways from…
Western Union’s Our World, Our Family—Five Years, More Than Five Million People Reached.
Last week, on International Corporate Philanthropy Day, Western Union [disclosure: Edelman client] celebrated the success…
2013 Valentines’ Day Gifts That Give Back.
Valentines' Day is two days away! If you haven't made your purchases yet, we've rounded…
Trust Building, The Emergence of NGOs and Purpose in Asia.
This post originally appeared on Edelman.com on January 27th, 2013. Tomorrow in Hong Kong, we…