The goodpurpose blog is an aggregate of reflections from around the globe on the power of Purpose and its implications for brands and corporations.
RECENT ARTICLES
Girl Scouts of the USA: Turning Girls Into Smart Cookies.
This post originally appeared as a case study on Edelman.com. The facts are staggering: 35 percent of girls ages 8-17 in the … …
Principle Five: Empowering Brand Ambassadors.
This post marks the fifth in this year’s series of spotlights on key take-aways from our book, Breakthrough Nonprofit Branding (BNB). Click … …
Mother’s Day Gifts That Give Back: 2013 Edition.
Haven’t bought mom a gift yet? Don’t fret! You’ve got a few days left, and we’ve got you covered with … …
Urbanization and climate adaptation – how at risk is your supply chain?.
This post originally appeared on Climate Adaptation Exchange on May 2, 2013. Maplecroft, a global risk and strategic consulting firm … …
10 Rules for Creating a Lasting Citizenship Program.
Earlier this week, we posted about the ten-year anniversaries of three major corporate citizenship campaigns: Amway’s One by One Campaign for … …
The History of Purpose: Why it Matters to PR.
This post originally appeared on Edelman.com on April 26, 2013. From philanthropic activities to today’s sustainability agenda, companies worldwide have … …
Celebrating 10 Years of Cause Programs.
2013 marks the 10th anniversaries of not one, but three, corporate signature programs that I co-created with my partner-in-Purpose, Kristian … …
Quick and Painless: The Physical of the Future is Arriving.
This post originally appeared on edelman.com on April 22, 2013. We couldn’t be more excited about the smartphone physical’s implications … …
National Volunteer Week: Employee Volunteerism Across the Generations.
A happy National Volunteer Week to you and yours! April 21-27 is our designated springtime week here in the U.S., … …
Investing in Women Over 40 –It’s a Good Idea.
While significant attention has been focused recently on the lack of female leaders and the need to “Lean In”, let’s … …