Good Purpose

About goodpurpose®

The goodpurpose® study is Edelman’s annual global research that explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations. The survey was conducted in 16 countries among 8,000 adults, and is the only global, longitudinal study of its kind.

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5 Years of Purpose

Darwin’s theory of Natural Selection describes the gradual, non-random process by which biological traits appear in a population over time.…

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Millennial Employees

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If you work in human resources, you likely know that many Millennials are dissatisfied in, unhappy with, or underwhelmed by…

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Purpose Around the World

As companies operating in North America and Europe well know, today’s volatile macroeconomic environment and gloomy outlook presents a massive…

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